FAQs on eCommerce Tools to help Businesses Scale
1. What are eCommerce tools?
eCommerce tools ensure additional features to enable eCommerce business websites with maximum potential to streamline processes, never miss out,
and close more deals! They help business owners manage their online business on their own seamlessly while saving plenty of time. Some of them are automation tools,
eCommerce inventory management software, eCommerce CRM, online store builder and more. This way, business owners can shift their focus towards strategies, such as campaigns,
design, goal development, research, brand consistency, KPI measurement, and more.
2. What are some popular tools of marketing?
Today’s businesses call for a lot of processes thanks to evolved marketing and business styles. But business owners and managers must not lose focus on the things that matter
the most. Hence, tedious tasks like following up, nurturing clients and more call for automation but in a personalised manner. So, while these are on, business owners can
look into more serious aspects to scale businesses further. Here are some of the most popular tools of marketing:
- Salesforce Commerce Cloud
3. What are the features of eCommerce tools that D2C platforms should invest in?
D2C platforms need to follow a checklist to make their marketing efforts smooth. Here is a list of all the features eCommerce tools should have:
- Smart push
- Contextual nudges & walkthroughs for new users
- Display relevant products using intelligent search
- Personalised messaging for product discovery
- Gauge insights from analytics
- Re-target users with web notifications
4. What are B2B eCommerce softwares?
Business-to-business (B2B) eCommerce softwares helps maintain and accelerate sales and transactions between businesses. Orders are processed digitally
and the processes involve wholesalers, distributors, manufacturers, etc. And this is where B2B eCommerce tools help with.
5. Is an eCommerce CRM the same as marketing automation software?
Automation softwares for marketing aids in the generation and nurturing of leads, whereas CRM typically promotes and boosts sales. But when such automation
tools and CRM are integrated together, they provide a seamless journey for your customers as they go from visitor to customer. Integrating the two software will
give a full picture of a prospect's interaction with your company.
6. Which automation platforms are best in the market?
Some of the best eCommerce tools for automation are:
CleverTap is a customer engagement and user retention platform that helps brands create individualized experiences, and drive user engagement.
WebEngage is a powerful B2C enterprise automation platform that helps drive business growth through targeted campaigns via multiple channels.
Moengage helps marketers delight customers and retain them for a long time. With MoEngage, they can analyze customer behaviour and personalize
communication at every touchpoint and measure campaign effectiveness across platforms.
7. What factors to consider when buying an online store builder for my business?
When considering an online store builder, don't focus on the individual features but the focus should be on the business results and the long-term partnership.
Here are some factors you need to consider:
- Ready for mobile eCommerce
- Easy search & checkout options
- Facility of product reviews & ratings
- Flexibility & scalability
What are the different types of e-commerce tools?
There are different categories of e-commerce tools under which you will have a plethora of options of tools to choose from for your business. The types are:
An e-commerce software or online store builder that allows businesses to create an online store.
Customer Service Tools:
To scale your business, it is crucial to ensure enhanced user experience. Customer service tools provide you with the ability to answer customer queries
in the most efficient manner and at the same time help you gain insights.
Shopping Cart Software:
Shopping cart software is used to create an online store and facilitate the checkout process. It allows customers to add items to their
electronic shopping cart, select payment options, and complete the purchase.
Inventory Management Software:
Inventory management software helps e-commerce businesses track and manage their inventory levels.
It can be used to update inventory levels, determine stock availability, and monitor supplier performance.
Analytics software is used to analyze customer data and understand customer behaviour.
This can help businesses make informed decisions about pricing, product selection, and marketing strategies.
Customer Relationship Management (CRM) Software:
CRM software helps businesses manage customer relationships.
It can be used to track customer interactions, manage customer service, and build customer loyalty.