Choose the right tools for your website and increase the effectiveness.

As a D2C business, having the right eCommerce tools is key to building a successful online store. Whether it is a website builder, CRM, or shopping cart software, our list of the best eCommerce tools will help you navigate your business effectively.


Marketing Automation

Marketing automation tools that make your marketing chores quick and efficient eliminating the need for human intervention.

Ecommerce Tools And Softwares Sort IconSort by: Popularity Ecommerce Tools Of Maketing

  • Popularity
  • A to Z
  • Z to A
  • Startup
  • Mid-Size
  • Enterprise

Salesforce Marketing Cloud

SFMC is a powerful B2C enterprise marketing automation platform that helps drive business growth through highly targeted campaigns via omnichannel communication and designing customer journeys.

Rs 50000 /month
  • Startup
  • Mid-Size
  • Enterprise


Moengage helps you delight customers and retain them for longer. With MoEngage, you can analyze customer behavior and delight them with personalized communication at every touchpoint across their lifecycle.

  • Startup
  • Mid-Size
  • Enterprise


CleverTap is an omnichannel customer engagement and user retention platform that helps brands create individualized experiences, drive user engagement.

Rs 50000 /month
  • Startup
  • Beginners


WebEngage is a powerful B2C enterprise marketing automation platform that helps drive business growth through highly targeted campaigns via multiple channels.

Rs 15000 /month
  • Startup
  • Mid-Size
  • Enterprise


Wigzo is an e-commerce marketing automation platform in which Shiprocket has acquired a majority stake. Together, we help businesses of all sizes delve deeper into data to unleash possibilities to enhance sales and income. Wigzo enables e-commerce firms to personalize each customer interaction, resulting in increased engagement, retention, loyalty, and lifetime value.

Rs 75000 /month
  • Startup
  • Beginners

NetCore Cloud

Netcorecloud's customer experience platform helps marketers increase conversions, user engagement, and retention on websites & apps.

Available On Request

What are eCommerce tools?

E-commerce tools are software applications used to facilitate the sale and purchase of goods and services online. These tools of marketing can include shopping carts, payment processors, content management systems, product catalogues, analytics tools, and more. They are designed to enable merchants to easily and securely create, manage, and market their online stores.

Why are e-commerce tools important?

1. Easy to Use and Administer:

Ease of usage is applicable for both you and your customers. All the complex processes like analytics and tracking, and everyday operations are simplified and streamlined through e-commerce tools.

2. Improved User Experience:

E-commerce tools make it easier for customers to search for and purchase products online. Shopping carts and payment processors facilitate the entire checkout process, while content management systems make it easier to manage product information and customer data.

3. Increased Security:

E-commerce tools help to protect customer data and financial information by providing secure payment gateways and encrypting data. This helps to ensure that customer information is safe and secure.

4. Cost Savings:

E-commerce tools help reduce costs associated with running an online store. Automated processes eliminate the need for manual processing and free up resources that can be allocated to other areas of the business.

5. Improved Brand Awareness:

E-commerce tools enable merchants to create an engaging purchasing experience that promotes brand awareness and loyalty. This helps to attract more customers and can also lead to increased sales.

How to choose the right eCommerce tool for your business

Here are some factors to consider to choose the right e-commerce tools for your business:

Type of Business:

The first step to choosing the right e-commerce tools for your business is to determine your business needs. This will help you narrow down the tools that will be most beneficial to your operations and allow you to focus on the ones that are most important.


Compare the cost of the tool to the value it will bring to your business. See the different plans, explore all available options, and have a clear understanding of your requirements to choose the most affordable and cost-effective tools for your business.


As your business grows, it is essential that the transition is supported by your e-commerce platform tool. So ensure that your platform is easy to scale in terms of factors like implementing changes and goes hand-in-hand with your business growth.

Customer Support:

Customer service e-commerce tools are crucial as they are designed to streamline customer service operations and improve customer satisfaction. These tools are designed to help you better understand customer needs, track customer interactions, manage customer inquiries, and increase customer loyalty.


You should consider how flexible and extensible the tools of marketing are. The higher the flexibility they offer, the more control you have over your operations, like choosing designs and themes.

FAQs on eCommerce Tools to help Businesses Scale

1. What are eCommerce tools?

eCommerce tools ensure additional features to enable eCommerce business websites with maximum potential to streamline processes, never miss out, and close more deals! They help business owners manage their online business on their own seamlessly while saving plenty of time. Some of them are automation tools, eCommerce inventory management software, eCommerce CRM, online store builder and more. This way, business owners can shift their focus towards strategies, such as campaigns, design, goal development, research, brand consistency, KPI measurement, and more.

2. What are some popular tools of marketing?

Today’s businesses call for a lot of processes thanks to evolved marketing and business styles. But business owners and managers must not lose focus on the things that matter the most. Hence, tedious tasks like following up, nurturing clients and more call for automation but in a personalised manner. So, while these are on, business owners can look into more serious aspects to scale businesses further. Here are some of the most popular tools of marketing:

  • Shopify
  • Contlo
  • Xeno
  • Kapture
  • Salesforce Commerce Cloud

3. What are the features of eCommerce tools that D2C platforms should invest in?

D2C platforms need to follow a checklist to make their marketing efforts smooth. Here is a list of all the features eCommerce tools should have:

  • Smart push
  • Contextual nudges & walkthroughs for new users
  • Display relevant products using intelligent search
  • Personalised messaging for product discovery
  • Gauge insights from analytics
  • Re-target users with web notifications

4. What are B2B eCommerce softwares?

Business-to-business (B2B) eCommerce softwares helps maintain and accelerate sales and transactions between businesses. Orders are processed digitally and the processes involve wholesalers, distributors, manufacturers, etc. And this is where B2B eCommerce tools help with.

5. Is an eCommerce CRM the same as marketing automation software?

Automation softwares for marketing aids in the generation and nurturing of leads, whereas CRM typically promotes and boosts sales. But when such automation tools and CRM are integrated together, they provide a seamless journey for your customers as they go from visitor to customer. Integrating the two software will give a full picture of a prospect's interaction with your company.

6. Which automation platforms are best in the market?

Some of the best eCommerce tools for automation are:


CleverTap is a customer engagement and user retention platform that helps brands create individualized experiences, and drive user engagement.


WebEngage is a powerful B2C enterprise automation platform that helps drive business growth through targeted campaigns via multiple channels.


Moengage helps marketers delight customers and retain them for a long time. With MoEngage, they can analyze customer behaviour and personalize communication at every touchpoint and measure campaign effectiveness across platforms.

7. What factors to consider when buying an online store builder for my business?

When considering an online store builder, don't focus on the individual features but the focus should be on the business results and the long-term partnership. Here are some factors you need to consider:

  • Security
  • Ready for mobile eCommerce
  • Easy search & checkout options
  • Facility of product reviews & ratings
  • Flexibility & scalability

What are the different types of e-commerce tools?

There are different categories of e-commerce tools under which you will have a plethora of options of tools to choose from for your business. The types are:

E-Commerce Platforms:

An e-commerce software or online store builder that allows businesses to create an online store.

Customer Service Tools:

To scale your business, it is crucial to ensure enhanced user experience. Customer service tools provide you with the ability to answer customer queries in the most efficient manner and at the same time help you gain insights.

Shopping Cart Software:

Shopping cart software is used to create an online store and facilitate the checkout process. It allows customers to add items to their electronic shopping cart, select payment options, and complete the purchase.

Inventory Management Software:

Inventory management software helps e-commerce businesses track and manage their inventory levels. It can be used to update inventory levels, determine stock availability, and monitor supplier performance.

Analytics Software:

Analytics software is used to analyze customer data and understand customer behaviour. This can help businesses make informed decisions about pricing, product selection, and marketing strategies.

Customer Relationship Management (CRM) Software:

CRM software helps businesses manage customer relationships. It can be used to track customer interactions, manage customer service, and build customer loyalty.

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