Optimizely

Optimizely is a leading digital experience platform (DXP) that helps businesses reinvent their marketing and product strategies to create and optimize exceptional digital experiences across all channels.

Categories: Startup, Mid-Size, Enterprise

About Optimizely

Optimizely revolutionizes the way enterprises conduct experimentation by providing a comprehensive set of features and tools. Its offering includes web A/B testing through a user-friendly visual editor, enabling businesses to easily test and compare different versions of their websites. Additionally, Optimizely supports native mobile app experimentation, allowing organizations to optimize their mobile experiences.

The tangible business outcomes achieved through Optimizely are numerous. Businesses can experience increased revenue by optimizing their digital experiences to better align with customer preferences and behaviors. By identifying and implementing effective changes, organizations can also reduce customer acquisition costs (CAC) and lower the total cost of ownership (TCO) associated with their digital properties.

Furthermore, Optimizely empowers businesses to enhance customer and marketing experiences (CX & MX) by delivering personalized and optimized digital interactions. This leads to improved customer satisfaction, increased engagement, and ultimately drives business growth.

200%

ROI expected in first year

33%

Increase in user engagement within six months

Benefits

  • Marketing Automation Software Tools Benefits

    Behavioral Audience Targeting

  • Marketing Automation Software Tools Benefits

    Campaign Management

  • Marketing Automation Software Tools Benefits

    Customizable Platforms

  • Marketing Automation Software Tools Benefits

    Developer Tools

  • Marketing Automation Software Tools Benefits

    Enterprise-grade Security

  • Marketing Automation Software Tools Benefits

    Mobile Web Compatible

  • Marketing Automation Software Tools Benefits

    Multivariate Testing

  • Marketing Automation Software Tools Benefits

    Multipage Testing

  • Marketing Automation Software Tools Benefits

    Multi-Domain Support

  • Marketing Automation Software Tools Benefits

    Predictive Analytics

  • Marketing Automation Software Tools Benefits

    Simple Visual Editing

  • Marketing Automation Software Tools Benefits

    Recommended Audience Segments

Challenges

  • D2C Automation Platforms Challenges

    Steep learning curve for inexperienced users

  • D2C Automation Platforms Challenges

    Infrastructure modifications may be required

About D2Scale

D2Scale empowers #D2C brands rise to the impossible. We are helping brands like boAt, Tata Cliq, Zivame, Bewakoof, Tata Consumer Products, Go Colors, Happilo, Global Bees, Wakefit, Gynoveda, Kimirca and Himalaya Wellness by combining 4 key pillars -

  • Performance Marketing
  • Marketing Automation
  • Branding, including influencer marketing
  • Technology and Website UX

We help founders not just scale performance but build brands users love. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, D2Scale by Social Beat is a Google Premier Partner, Facebook Business Partner, Amazon Advertising Partner and works closely with ecosystem partners like Shopify and Influencer.in. With a focus on growth and ROI, they bring creativity and performance marketing together.

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