AB Tasty

AB Tasty is a leading customer experience optimization and feature management company. Their easy-to-use platform, powered by AI and automation, helps businesses create richer digital experiences for customers.

Categories: Startup, Mid-Size, Enterprise

About AB Tasty

AB Tasty's innovative platform revolutionizes the development of products, such as websites and apps, by streamlining campaign kickstart times from months to days. Their embedded AI and automation capabilities allow teams to experiment, personalize, and manage features with remarkable speed and precision. With over 70 billion data events processed and 250 data points captured per visitor, AB Tasty equips businesses with a 360-degree view of their audience. By leveraging this comprehensive data and insights, businesses can optimize their customer experiences and drive tangible growth.

19%

Conversion rate Improved

5%

Increase average order value

Benefits

  • Marketing Automation Software Tools Benefits

    Advanced targeting

  • Marketing Automation Software Tools Benefits

    App personalization

  • Marketing Automation Software Tools Benefits

    Content personalization

  • Marketing Automation Software Tools Benefits

    Supports Websites, CMS and Apps

  • Marketing Automation Software Tools Benefits

    A/B and Multivariate Testing

  • Marketing Automation Software Tools Benefits

    Cross-device optimization

  • Marketing Automation Software Tools Benefits

    Audience segmentation

  • Marketing Automation Software Tools Benefits

    Instant App updates

  • Marketing Automation Software Tools Benefits

    Predictive marketing

  • Marketing Automation Software Tools Benefits

    Customized marketing messages

  • Marketing Automation Software Tools Benefits

    Analytics

  • Marketing Automation Software Tools Benefits

    Rapid test setup

  • Marketing Automation Software Tools Benefits

    DMP integration

  • Marketing Automation Software Tools Benefits

    Smart reporting Data visualization

Challenges

  • D2C Automation Platforms Challenges

    Pricing may limit access for those with tight budgets

  • D2C Automation Platforms Challenges

    Integration with other tools and platforms can be challenging

About D2Scale

D2Scale empowers #D2C brands rise to the impossible. We are helping brands like boAt, Tata Cliq, Zivame, Bewakoof, Tata Consumer Products, Go Colors, Happilo, Global Bees, Wakefit, Gynoveda, Kimirca and Himalaya Wellness by combining 4 key pillars -

  • Performance Marketing
  • Marketing Automation
  • Branding, including influencer marketing
  • Technology and Website UX

We help founders not just scale performance but build brands users love. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, D2Scale by Social Beat is a Google Premier Partner, Facebook Business Partner, Amazon Advertising Partner and works closely with ecosystem partners like Shopify and Influencer.in. With a focus on growth and ROI, they bring creativity and performance marketing together.

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