Retention Specialist

Bangalore, Chennai, Gurgaon, Mumbai


  • Develop strategies that drive initial purchase conversion, increase repeat purchase and retention rates across the customer base
  • Manage and execute multi-channel user retention strategies using our tools like Salesforce Marketing Cloud, Webengage, Clevertap, Contlo, Klaviyo
  • Create campaigns on channels like Email, SMS, Push, Whatsapp
  • Create customer journeys and automations on the tool and track the incremental revenue generated via journeys
  • Focus on metrics like increasing LTV, Conversion %, Channel specific Open rates, engagement rates for key clients to add value
  • Perform end-to-end quality checks, ensuring content accuracy, functioning links/landing pages, assessing segmentation, and produce campaigns in a timely manner
  • Build out and refine customer segmentation modelling
  • Create customised strategies using the RFM model
  • Monitor the health of our multi-channel subscriber base and daily campaign performance
  • Ensure utilisation of best practices, technology standards, and all our email marketing efforts are in compliance with brand guidelines and spam regulation (CAN/SPAM)
  • Work with stakeholders to set growth, engagement and retention targets for each product and create quarterly marketing plans to meet them
  • Leverage data to understand the product conversion and engagement funnel; use data to design marketing campaigns to influence the funnel metrics
  • Partner with the Product, Marketing, Analytics, Insights, and Data Analytics teams to connect the right message to the right customer at the right time
  • Drive and monitor A/B and multivariate experiments to optimise key performance metrics; Analyse findings, present recommendations and scale as necessary


What You’ll Bring To The Table:

  • Bachelor’s Degree in Marketing, Communications, or related field
  • 1-3 years of email marketing experience/ retention marketing experience, preferably at an e-commerce company or a Saas company
  • Understanding of email marketing infrastructures & technologies
  • Working knowledge of HTML will be an advantage
  • Excellent attention to details and highly organised
  • Excellent written and verbal communication skills
  • Self-motivator/flexible/team player
  • Able to work in a fast-paced environment with multiple projects


About Social Beat

Founded in 2012, Social Beat is a digital growth partner for hyperscaling startups and top brands in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India’s fastest-growing independent digital marketing solutions company. They manage 3% of digital media investment in India and are Premier Partners with Google, Facebook, Linkedin, Amazon. They work as extended growth teams at startups including Khatabook, mFine, Rupeek, boAt, ZestMoney, Matrimony, Chumbak, Paytm & Pinelabs and with top brands including ITC, Jaquar, Tata Cliq, Hotstar, Himalaya, Sundaram Mutual and Isuzu on driving innovation through a combination of creativity and performance.

They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.