Marketing Analyst

Bangalore, Chennai, Gurgaon, Mumbai

Job Overview:

We are looking for a highly motivated and talented Marketing Analyst for the Ecommerce vertical to deliver data-driven growth solutions for our clients. The position requires robust analytical abilities, a creative approach to problem-solving, and a flair for growth. An ideal candidate is an analytics enthusiast with very good knowledge and understanding of e-commerce marketing.

Roles & Responsibilities:


    Analytical Skills:

  • Conduct data-driven analysis to gain actionable insights and answer critical business questions (acquisition, retention, LTV, etc.) for key clients
  • Analyze and summarize A/B tests for the marketing team.
  • Communicate the results to a general audience and describe the impact
  • Leverage a combination of internal and external data sources to answer business questions
  • Ensure that we properly understand the value of all of our marketing channels – for acquisition, engagement, retention.
  • Implementing and testing pixels on websites
  • Learn and develop the knowledge base on data analysis


    Google Analytics:

  • Understand the basics & intermediate levels of GA
  • Build dashboards to monitor and track KPIs for all clients
  • Analyse daily trends and provide intel for key clients
  • Use the audience tab effectively to find out more about the target audience and use this in campaign creation and optimization


    Google Tag Manager:

  • Understand the basics of GTM
  • Setup tags and triggers effectively


    Client Success:

  • Fill in daily client reporting dashboards and the advertising team dashboard
  • Make weekly/monthly reports as required by the client
  • Join for client calls and client meetings, where relevant
  • Gain proficiency with Google Data Studio
  • Demonstrated cross-functional communication and relationship building skills


About Social Beat

Founded in 2012, Social Beat is a digital growth partner for hyperscaling startups and top brands in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India’s fastest-growing independent digital marketing solutions company. They manage 3% of digital media investment in India and are Premier Partners with Google, Facebook, Linkedin, Amazon. They work as extended growth teams at startups including Khatabook, mFine, Rupeek, boAt, ZestMoney, Matrimony, Chumbak, Paytm & Pinelabs and with top brands including ITC, Jaquar, Tata Cliq, Hotstar, Himalaya, Sundaram Mutual and Isuzu on driving innovation through a combination of creativity and performance.

They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.