Responsibilities:
- Develop strategies that drive initial purchase conversion, increase repeat purchase and retention rates across the customer base
- Manage and execute multi-channel user retention strategies using our tools like Salesforce Marketing Cloud, Webengage, Clevertap, Contlo, Klaviyo
- Create campaigns on channels like Email, SMS, Push, Whatsapp
- Create customer journeys and automations on the tool and track the incremental revenue generated via journeys
- Focus on metrics like increasing LTV, Conversion %, Channel specific Open rates, engagement rates for key clients to add value
- Perform end-to-end quality checks, ensuring content accuracy, functioning links/landing pages, assessing segmentation, and produce campaigns in a timely manner
- Build out and refine customer segmentation modelling
- Create customised strategies using the RFM model
- Monitor the health of our multi-channel subscriber base and daily campaign performance
- Ensure utilisation of best practices, technology standards, and all our email marketing efforts are in compliance with brand guidelines and spam regulation (CAN/SPAM)
- Work with stakeholders to set growth, engagement and retention targets for each product and create quarterly marketing plans to meet them
- Leverage data to understand the product conversion and engagement funnel; use data to design marketing campaigns to influence the funnel metrics
- Partner with the Product, Marketing, Analytics, Insights, and Data Analytics teams to connect the right message to the right customer at the right time
- Drive and monitor A/B and multivariate experiments to optimise key performance metrics; Analyse findings, present recommendations and scale as necessary
What You’ll Bring To The Table:
- Bachelor’s Degree in Marketing, Communications, or related field
- 1-3 years of email marketing experience/ retention marketing experience, preferably at an e-commerce company or a Saas company
- Understanding of email marketing infrastructures & technologies
- Working knowledge of HTML will be an advantage
- Excellent attention to details and highly organised
- Excellent written and verbal communication skills
- Self-motivator/flexible/team player
- Able to work in a fast-paced environment with multiple projects