YouTube is by far one of the largest marketing platforms that numerous brands are making the best use of to level up their digital marketing strategy and leverage sales. YouTube is four times more likely to be used than any other platform to gain awareness. Nearly 70% of customers claim that they bought a product after they saw it on YouTube. If you are looking for e-commerce marketing strategies to upskill your business, YouTube marketing comes as a great aid.
Read on to know more about YouTube marketing strategies that e-commerce businesses can implement in 2023.
What is YouTube marketing?
YouTube marketing refers to the execution of video content marketing strategies to reach out to your target audience and improve sales. It is majorly making use of the YouTube channel to promote your products and services. YouTube marketing can also be used to share value-added content and create a positive brand image. YouTube videos have a higher visibility rate on Google and nearly 2 billion people consume YouTube content globally.
YouTube Marketing Strategies to scale up your e-commerce business
Below are the youtube channel marketing techniques and strategies every e-commerce brand should know about in 2023.
1. Brand the channel effectively
Creating a YouTube channel and branding is the primary and essential step. The success of a YouTube channel depends majorly on how it is branded. Make sure that your channel is branded in an appealing way to create brand awareness and visibility
Below are a few entities to keep in mind while branding your YouTube channel:
- Channel Name
- Thumbnail
- Banner Image
- Description
- Channel URL
2. Narrow down on the target audience
While crafting content for YouTube, it is essential that you know the persona of your audience and execute video content marketing accordingly. This can be derived by narrowing down on a few details of your audience like:
- Gender
- Age range
- Location
- Content preference
- Duration of content consumption
This will help you understand your audience better and curate content according to their interests and preferences. You can also utilise social listening tools to categorise the audience person and understand what kind of content your audience is consuming
3. Analyse the competitors
Competitor analysis is a crucial part of e-commerce marketing strategy in general and is essential for your YouTube channel marketing as well. A few of the things to look into are the kind of videos your competitors post, their channel branding, the ways through which they engage with the audience, and more. While doing a competitor analysis, along with analysing your competitors in the market, look for YouTube channels that are performing well for the niche of your channel. Replicate what’s working for others and make note of what your competitors are lacking, and create videos around the same.
4. Optimise your YouTube channel
Search engine optimization is an important part of YouTube channel marketing to help your videos rank. Leveraging keywords with high search intent holds good for YouTube marketing as well. Below are a few optimization strategies to be considered for your YouTube video.
- Use keywords in the title and the video description.
- Optimize your video thumbnails to gain good engagement and views.
- Make use of video tags and channel tags for the search engine to categorise your video and help rank better.
5. Try out YouTube Shorts and Live
Experimenting with YouTube Shorts and Live is one of the best YouTube channel marketing techniques. They have high visibility and engagement and reach the audience who consume your content on mobile easily. YouTube Shorts are 60 seconds long and show up in your targetted audience’s YouTube feed based on their search preference. You can also use the YouTube live streaming video to engage your audience with your brand’s ongoing events. This allows direct interaction with the audience and thus facilitates improved engagement.
6. Run YouTube ads
Youtube channel advertising is yet another notable element of YouTube marketing strategy. This helps to reach out to a diverse audience and drives better traction to your channel and boosts visibility. Running YouTube ad campaigns can drive traffic to your website and deliver personalised messaging to your target audience.
Here are a few YouTube ad formats you can try out for your e-commerce business:
- In-Stream ads
These are videos that are run within the video at a certain point. They are both skippable and non-skippable ads.
- Overlay ads
These are not video ads but rather appear as texts. They show up as banner texts below or above the videos.
- Bumper ads
These are ads that are run before a YouTube video begins, They are mostly non-skippable ads.
- Masthead ads
This is one of the YouTube channel advertising in which the ads are run on the YouTube home feed at a stretch of 30 seconds. They play without sound and once the user clicks on the video, they are directed to the YouTube page
Running YouTube is one of the best techniques of e-commerce marketing strategy for your business as it is directed towards potential leads and has a greater conversion rate.
7. Make use of YouTube Influencer marketing
Youtube Influencer marketing is one of the high result yielding youtube marketing strategies deployed. You can make use of YouTube influencers who have a good following on YouTube to endorse your products and sales. Influencers can boost your reach and visibility to a great extent and will also pave way for immediate sales. You can create videos in collaboration with the influencers’ channel. Product reviews, vlogs, and running engaging contests are a few examples of effective YouTube influencer marketing tactics.
8. Stay updated with the analytics
Tracking YouTube analytics is yet another dispensable part of the YouTube marketing strategy. Along with having a solid youtube marketing game, it is also essential to keep track of your channel performance. Make use of the youtube analytics tools to gather reports on your channel and content performance.
A few of the analytics to be tracked consistently are
- Subscriber count of the channel
- Video views
- Most viewed videos
- Impressions gained
- Click through rate (CTR) of the videos
Tracking the channel performance will give you an idea of what is working out for your channel and what you can do to improve the performance further.
Hope the blog has helped you gain more clarity on what is YouTube marketing and how you can make use of youtube marketing strategies for your e-commerce business to increase the reach and sales by multifold. If you need further help scaling up your YouTube marketing game using resourceful tools, get in touch with D2Scale.
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