Social Media has revolutionised the way brands market services and products. In a report published by Statista, it was estimated that there would be around 4.89 billion social media users in 2023. For the same reason, social media marketing has become an integral part of digital promotions and plays an extremely crucial role in scaling up businesses. It also plays a vital role in content amplification strategies. With such a multi-faceted nature, it is only natural that every other brand wants to have a strong social media presence and is effectively making use of social channels. To streamline your social media marketing efforts, you can utilise social media marketing tools that help curate content, schedule posts, engage with the audience and more.
There are numerous free Facebook and Instagram marketing tools used by agencies and brands. Below are a few of the best social media marketing tools that every brand must use in 2023 to make social media marketing as efficient as possible.
1. HootSuite
HootSuite, time and again, continues to be one of the topmost social media marketing tools for management. It offers a space to manage most of the pivotal social media tasks from one platform.
Top Features
- Curate and schedule posts for multiple social accounts.
- Monitor all the processes of the account and offers an overview of the current digital marketing market trends.
- Analyse and measure the results of your social media account.
- Manage your customer messages and respond to queries instantly.
- With Hootsuite, one can also promote organic content and manage paid ads.
Pricing
- Professional: ₹1,915/mo*
- Team: ₹7,540 /mo*
- Business: ₹45,000 /mo*
2. Buffer
Buffer is one of the most sought-after social media marketing platforms for building an audience organically. From scheduling posts on social media to obtaining an in-depth analysis of the account performance, Buffer is reliable. It is a free social media marketing tool that offers noteworthy features.
Top Features:
- Planning and publishing content across social media channels.
- Analyse the performance of the channels and create in-depth reports.
- Engage with the audience promptly by automating comments.
- Manage multiple accounts with ease.
- Build customised landing pages instantly.
Pricing
- Basic: Free
- Essentials: $ 5 /month per channel
- Team: $10/month per channel
- Agency: $100/month for 10 channels
3. Loomly
To reach a new audience and build your brand effectively on social media channels, Loomly is one of the best social media marketing tools that can be used by brands and agencies in 2023.
Top Features:
- An effective post-management system with a detailed calendar view.
- Generates ideas for posts based on trends and upcoming events.
- Schedule posts efficiently with the use of automated tools.
- Engage with your audience instantly on various social channels like Facebook, Twitter, Instagram, and LinkedIn.
- Measure the real-time performance of your social channels and get cues to enhance your activities.
Pricing
- Base: $26 /mo
- Standard: $59 /mo
- Advanced: $129 /mo
- Premium:$269 /mo
4. ContentStudio
ContentStudio is one of the best social media marketing tools which helps plan, organize and schedule your posts. It offers numerous solutions like social media management, content marketing, social media automation, etc., making it a reliable tool for enhancing the quality of your social media activities.
Top Features
- Plan and schedule your content effectively.
- Measure social media KPIs and generate in-depth analysis.
- A unified inbox to engage with the customers.
- Get data on top-performing content in the market and curate result-yielding content.
Pricing
- Starter: $25/month
- Pro: $49/month
- Agency: $99/month
5. Zoho Social
Zoho Social is a relatively new and efficient social media marketing tool. One of the initiatives of the Zoho CRM system, Zoho Social, helps brands build a great social media presence online.
Top Features
- Schedule posts effectively and manage the content pipeline.
- With the help of the listening dashboard and the live stream facility, monitor everything that happens in your social system.
- Aids in streamlining workflow by facilitating efficient collaboration within the teams.
- Analyse the brand performance and get custom reports on the same.
- It also comes with other features like Facebook marketing tools for Facebook Lead Ads integration, LinkedIn lead ads integration, zShare browser integration, Zoho desk integration, and Canva integration.
Pricing
- Standard: ₹600 /month billed annually
- Professional: ₹1,725 /month billed annually
- Premium: ₹2,595 /month billed annually
- Agency: ₹13,800/month billed annually
- Agency Plus: ₹20,700 /month billed annually
6. Sendible
Sendible is one of the reliable social media marketing platforms for fledging agencies and businesses. Sendible is the right social media marketing tool that helps curate tailor-made content for your social channel. If your business is looking for an affordable way to scale up its social media marketing, Sensible can be a great help.
Top Features
- Publish content with ease, monitor the brand mentions and improve social engagement.
- Utilise social listening tools to monitor brand mentions and improve engagement.
- Analyse the social data and gain multiple insights to enhance the social media marketing strategy.
- Collaborate within the system effectively to streamline tasks.
Pricing
- Creator: $29 /mo billed monthly
- Traction: $89/mo billed monthly
- Scale: $199 /mo billed monthly
7. AgoraPulse
AgoraPulse is widely known for its value for money and ease of use. It is one of the best social media marketing tools that offer holistic social media marketing services like managing inboxes, publishing posts, in-house team collaboration, analysing and reporting.
Top Features
- AgoraPulse offers a unified social inbox to manage social media messages, comments, and reviews from a common platform.
- It offers intuitive publishing features to plan and schedule posts.
- Comes with a social listening tool that helps discover market trends.
- Helps generate actionable reports within the system.
- Track the social media ROI and gain insights on posts and conversations that drive sales, leads and traffic.
Pricing
- Standard: US$49 per user/month
- Professional: US$79 per user/month
- Advanced: US$119 per user/month
8. Sprout Social
Sprout Social is one of the social media marketing tools which has a fully integrated platform to provide top-quality social media marketing solutions. It is an all-in-one social media marketing platform that promises a great user experience and good ROI.
Top Features
- A unified social inbox to streamline and monitor the engagement of the social channels in a common space. It is one of the effective Facebook marketing tools for engaging with your customers instantly.
- It helps to curate engaging content effortlessly and schedule them.
- Sprout Social provides an in-depth analysis of the market trends for strategic decision-making.
- Effective social listening tools to gain actionable insights from social conversations.
- Amplifies the social reach to drive remarkable marketing results.
Pricing:
- Standard: $249 per month
- Professional: $399 per month
- Advanced: $499 per month
9. BuzzSumo
From finding content that performs well to collaborating with influencers to leverage better results, BuzzSumo is known to offer much-needed social media marketing features. It is one of the topmost social media marketing tools, which has notable features.
Top Features
- BuzzSumo helps research and generate content ideas that are result-yielding.
- It helps identify influencers for marketing campaigns.
- Automate tasks with ease using the powerful API.
- Monitor brands and provides updates on the industry and competitors within a common space.
Pricing
- Free: 10 free searches a month
- Pro: $99/month
- Plus: $179/month
- Large: $299/month
10. Iconosquare
Iconosquare is one of the readily sought-after Instagram marketing tools which help schedule, publish, collaborate and more. It also offers a common platform for managing different social channels like Facebook, Twitter, LinkedIn and more.
Features:
- A clear and detailed dashboard to get insights and make data-driven decisions.
- Collaborate easily within the system for post-approval.
- Engage with the followers and customers promptly.
- Provides detailed reports on social media activities.
- Monitor the brand presence and customer behaviour using social listening tools.
Pricing
- Pro: 49€ /month
- Advanced: 79€/month
- Entreprise: 139€ /month
Social media channels have altered the ways in which marketing is done. Reaching out to consumers has never been easier. The key to the successful execution of the social media strategy is the effective usage of social media marketing tools. We hope this blog helps you choose the right tool which can help you streamline and scale up your social media activities. Compare the features and pricing of these social media marketing tools to check which tool suits your business model.
Get in touch with D2Scale if you need further help with enhancing your social media strategy for better results.
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