To scale your eCommerce business further is every business owner’s goal. But what will get you there is strategic marketing- putting the word out there using the right tools. You can manage this in a variety of ways through different types of content. There are multiple techniques of marketing for an eCommerce business in 2023. You can leverage the right eCommerce tools or platforms to make your marketing game stronger and more efficient. In this blog, we discuss top 7 marketing techniques that can help your business grow.
From vital SEO and content marketing to email marketing strategy, you will understand the verticals to leverage and build awareness, nurture, and convert. Let’s dive in.
7 Techniques of Marketing
One crucial thing is to follow a niche marketing strategy while communicating with the audience. If a business talks to everyone, it might as well talk to no one. Users sense generic communication and mark them as promotional ones or spammy. Audience segmentation plays a vital role in avoiding such a scenario and helps you craft a message that the readers would find useful and engaging.
1. Content Marketing and SEO
Search engine optimization, in short, SEO is one of the techniques of marketing that boosts organic traffic to your website or online store. It helps develop a long-term presence of your website through search-optimised content thereby driving not just traffic but revenue as well.
SEO is the method of enabling your website or online store to rank higher in Google SERP. A higher rank makes way for higher traffic and therefore higher chances of sales and revenue! But you’d want them to be aware of your business and products. This is where content marketing and brand storytelling steps in to provide answers to audiences’ questions thereby directly or indirectly supporting your products or brand. An effective content and brand storytelling strategy is essential to attract and engage your audience.
2. PPC Advertising
PPC or Pay-per-click ads is one of the popular techniques of marketing. In fact, it’s one of the crucial techniques for eCommerce businesses to promote their products. PPC ads help showcase the products even above the organic results in Google SERP thereby helping you attain an exclusive piece of search real estate.
Moreover, PPC provides sellers with an excellent return on investment (ROI) due to its model. So, instead of paying for ad real estate in Google’s search engine, you pay per click that is- only pay when a user clicks on your ad. Better yet, you get to choose exactly how much you will pay every time a user clicks your ad.
3. Video Marketing Strategy
Video marketing strategy is the highly engaging and result yielding strategy where marketers curate visually enticing videos to promote their products and services. It helps attract more people because of the audio-visual communication it provides. Along with text and information, brand association shoots up by 139% after visitors or leads, who are at the top of the funnel, watch a video.
Users, in general, choose to interact with a video over text as it is one of the strongest techniques of marketing of today and when done right, can help your business to garner more attention in the digital space.
There are different video ad formats you can utilise such as YouTube shorts, Instagram reels, live videos, animation and more. You can leverage informative topics that are related to the products and help people with their questions and also make how-to tutorials, etc to make the most of your video marketing strategy.
4. Email Marketing Strategy
One way to keep communicating with your customers is through different types of emails at different phases of their journey. Be it welcome emails, retention emails, newsletters, or promotions, a strategic email marketing strategy with a personalised touch keeps your customers and helps build trust and loyalty.
Communicate to a highly segmented email list with personalised messaging depending on the stage of their buying journey. For instance, if they added a few items, but left the site without completing the purchase, then you can retarget them through an abandoned cart email. You can leverage powerful CRM automation tools to make things smoother for both marketing and sales teams.
5. Influencer Marketing
Influencer marketing is an effective way to reach out to potential customers to endorse and promote your products and services through influencers who have a good reputation in the industry. This is one of the thriving techniques of marketing that today’s businesses are using. There are different types of influencers around the world. If you aim to reach out to a larger audience to create brand awareness, using macro influencers would work well. If you wish to target a smaller, niche audience and leverage immediate sales, micro-influencers would be of great help. But depending upon the taste and interests of your target and the need of the business you can gauge the ideal influencers who can talk about your product seamlessly and capture a wide range of already-engaged audiences.
6. Podcast Marketing
Podcasting is a notable marketing strategy which helps build a relationship with your customers.You can share value added content as well as entertaining content through this audio marketing tool. Creating podcasts helps you communicate with your audience even when they are at the gym, taking a walk, etc. So, your podcast content has to be that interesting enough to urge them to listen to your episodes when they are on the move or performing other tasks. This marketing technique is not just directed towards promoting your products but also addressing your audience’s most common questions, thereby keeping your users informed and engaged.
7. Digital PR Activities
Another foundational technique of marketing is the digital PR activities for your product or e-commerce business. They help to establish media relations, and improve your business’s SEO, which in turn, improve the site rankings and bring more visitors to your website. Digital PR activities when executed effectively can help build your brand’s credibility and authority through positive media coverage. They also nurture leads and boost the ROI in the long run.
Using these strategic techniques of marketing, you can connect better within your target audience, strengthen your ecommecre brand and achieve your business and marketing goals effectively. After all, marketing is the spine of any business and pivotal to leveraging good sales. It not just boosts sales but helps create a positive brand value for your business in the long run. These marketing techniques when complemented with key marketing aspects like audience segmentation, niche marketing strategy and more are bound to bring the desired results.
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