Email marketing has time and again proven to be an extremely powerful marketing technique for all kinds of businesses especially B2B and e-commerce brands. It is cost effective, easy to implement and drives stable and consistent results. But, before we delve deeper into the advantages of email marketing, let’s try to answer the question, ‘what is email marketing’. In the simplest form, it is one of the types of online marketing that uses emails to promote products and services to a target audience. It involves sending out informative and promotional messages or newsletters to a list of subscribers, or customers, who have opted-in to receive them. It can be used to build relationships with customers, nurture leads, or increase sales.
Implementing some of the email marketing best practices can do wonders for your business. Right from expanding your customer base to boosting brand awareness, you can scale up your business through multiple paths with the right email marketing tools and strategy.
The impact email marketing can have on your business cannot be underestimated. Let’s explore further the plethora of benefits of email marketing to grow your business!
Benefits of Email Marketing
In a report published by Globe News Wire, it was stated that by 2028, the Global Email Marketing Software market size is predicted to hit 2.2 billion dollars. Let’s take a look at why this type of online marketing is considered to have such a great amount of significance in the business space.
1. Cost-Effective
Compared to traditional mainstream marketing methods such as sending direct mail or purchasing print ads, online marketing is a lot more cost-effective. Moreover, with email marketing, businesses can reach a wide audience at a fraction of the cost of traditional methods. The expenses of photoshoots, printing, postage charges, etc. are practically void and thus, email marketing is one of the most feasible types of online marketing.
Additionally, with automated email marketing, you can personalise emails based on audience groups. These can then be shared with bulk audiences with exponentially reduced manual labour and expenses
2. Personalisation of Content
One of the major benefits of email marketing is that it facilitates the creation of personalised content, which is one of top ways to ensure your email marketing strategies can achieve optimal results. Personalised content tailors the content of an email to reflect the specific interests of the individual recipient. This can include anything from using the recipient’s name in the email subject line or body copy to providing targeted content that is specific to their interests. Customised content through email automation and marketing automation makes the email relevant to the receivers and also helps increase the likelihood that they will open, read, and take action on the email. By providing relevant and targeted content, personalised emails can also help increase conversions and build customer loyalty.
3. Increasing Sales Through Lead Generation Efforts
One of the major benefits of online marketing is that it is a great way to boost your sales. Email automation is a low-cost, high-impact method for generating leads. According to a report published by Statista based on a study conducted worldwide, it was highlighted that for every US dollar invested by brands, the average ROI was 36 US dollars. One of the pivotal advantages of email marketing is that it allows customers access to immediate purchases through their smart devices or laptops.
4. Helps Widening the Top Funnel for Brands
Email marketing is an incredibly efficient way to communicate with a wider audience that may or may not be a part of your top funnel. You can reach out to leads and prospects with the right emails and promote your brand. This will help increase awareness and drive people towards the consideration stage. Moreover, the ability to add personalised creatives like GIFs video attachments, interlink products or coupons, etc. helps customers know more about your brand and thus helps drive conversions. Additionally, sending targeted emails by integrating email marketing best practices to an audience that spans the globe automatically helps you reach a wider group of potential customers.
5. Building Customer Persona
One of the most powerful benefits of email marketing is that it helps to build a customer database. By sending emails with relevant offers and informational content to your customers, you can collect valuable information about your audience. Furthermore, this data can be used to create targeted email campaigns that send the right messages at the right time and place. Email marketing helps you build long-term relationships with customers In addition, it gives you an opportunity to engage with your prospects on a more personal level.
As your business grows, so does your potential customer base. Through email marketing platforms and email marketing tools, the hurdle of keeping up and gauging the amount of exposure each new customer gets can be easily crossed. One of the important benefits of email marketing is that it allows you to target specific audiences based on their interests or demographics – which means that instead of sending out mass emails, one can make sure that each message reaches only the intricately targeted audience.
6. Increasing Website Traffic
Email marketing platforms and email marketing tools can contribute to increasing website traffic to a great extent. The general public is often hesitant to visit a website that does not have a strong online presence. This is a problem for many businesses, as it can limit their ability to reach potential customers. However, one of the benefits of email marketing is that you can ensure the traffic to your website remains continuous without obstructing sales and purchases.
Yet another benefit of email marketing is that it is also an effective way of communicating with customers who may otherwise be lost in the sea of sites on the internet. For example, if you have a blog, it may not be enough to simply post an article on your blog and hope that people find it. On the other hand, an email newsletter containing links to relevant articles and resources on the subject matter of each article is a perfect and effortless solution. This will also help ensure that your readers do not lose interest in the content after reading just one article!
7. Helps in Building Brand Awareness
One of the top benefits of email marketing is that it is an excellent online marketing tool to build brand awareness. Email marketing campaigns are used by businesses to market their products and services to a particular target audience. Constantly communicating with your customers is an indispensable part of building brand credibility and customer retention. This can be done seamlessly through email marketing. Additionally, it also helps facilitate lead generation from potential customers.
That brings us to the end of the detailed list of the benefits of email marketing. Incorporating email marketing into your digital marketing strategy with the right mix and match of the different types of email marketing can do wonders for your business. Right from helping retain existing customers to expanding your customer base, email marketing can do it all. Now, with D2Scale, pick the right eCommerce tools for the best email marketing strategy to boost your business.
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