Amazon is one of the largest product-based search engine and is a go-to place for purchasing most products. In some cases, it’s the primary go-to marketplace to shoot up business sales and start an online business itself. As of 2022, globally there are 9.5 million amazon sellers. Research shows that in 2022, nearly three quarters (76%) of sellers on Amazon witnessed great profits. This is just one of the main reasons why an ecommerce business owner should know how to sell on this platform by implementing effective Amazon marketing strategies.
Read on to find out how to execute Amazon marketing strategies that work best for your ecommerce brand.
What is Amazon Marketing Strategy?
Before we discuss the top strategies for Amazon online marketing for your business, let’s look at how Amazon dominates the buyer-seller market and what we can learn from it.
Amazon largely depends on a few vital tactics to shoot up revenue for its brand. Among them, PPC advertising, email marketing, video marketing and web design are their key areas. So, let’s look at Amazon’s marketing strategy and what marketing techniques they leverage to drive revenue.
- Amazon drives the majority of its revenue through PPC advertising. It promotes its products like Amazon Echo, Amazon Prime, etc., on its website and also on other sites.
- Through email marketing, Amazon summarizes orders and sends personalised product recommendations to its customers based on their purchase history. Thereby, it keeps the buyers engaged with their website and urges them to keep buying the products they want.
- Yet another crucial element of Amazon business strategy is video marketing. Audio-visual engagement helps the buyers understand the product’s features and utility better. Around 88% of people buy a product after watching a video of it in use. Hence, Amazon leverages this particular practice across all of their campaigns for all of their products.
- Amazon regularly updates its web design to make the shopping process simpler and more seamless – from search to checkout, they regularly make slight changes as it has a major impact on user behaviour and engagement with the platform. They also consider modifying category pages, sign-ups and more that enable sellers to bring in maximum sales.
Amazon marketing strategy also includes multiple other aspects but these are the top areas eCommerce businesses can look at and incorporate into their own Amazon marketing strategy for their products. You can leverage tools like Pickrr that ensure the fastest delivery across 29,000 pin codes and simple integration.
5 Amazon Marketing Strategies to Boost your E-commerce Sales
As an e-commerce business owner, don’t limit your products’ presence to your website. Join the Amazon marketplace and make your products accessible to an already engaged audience. But to leverage the Amazon marketplace, you need to know the top strategies to make the best out of it! Right from SEO, and PPC to videos, let the most innovative techniques do the talking. Furthermore, you can utilise other eCommerce tools and platforms to power your efforts and scale your business.
So, let’s look at the top 5 Amazon marketing strategies that will shoot up sales for your business.
1. Search Engine Optimisation
SEO or Search Engine Optimisation is critical to Amazon online marketing due to its potential to drive organic traffic and revenue. With Amazon SEO, you can optimize the listings of your products and continue bringing in more sales.
It is important to keep in mind that customers never move on to the second page for similar products. So, if it’s not on the first page, it wouldn’t gain any impressions.
Here are a few ways you can optimize your Amazon listing with the following best practices:
- Carryout in-depth keyword research and gauge relevant search terms for the products.
- Place your focus keyword in the product listing’s title, preferably at the beginning of the title. This is one of the most important amazon SEO practices.
- Don’t forget to add the focus and related keywords in the product listing’s features and the description to make the page rank for those queries.
- Make sure to upload quality product images.
- Allocate your products to the most relevant categories so customers can instinctively know where to find them.
- Determine the competitive product pricing on the basis of the Amazon seller fees and other expenses.
2. PPC Advertising or Amazon Sponsored Ads
One of the most important Amazon marketing strategies for your products is leveraging PPC or Amazon promotions for your products. These ads on Amazon drive more traffic and therefore sales, to your product listings. Amazon offers various targeting options, and ensures that these ads generate sales by targeting the most relevant shoppers. While opting for PPC for your Amazon marketing plan, you will have to choose between numerous ad types such as:
- Sponsored Brands
- Sponsored Products
- Product Display ads
Amazon promotions are ideal for brand awareness. You can promote the brand and the most-selling products in the relevant search results. You can also highlight each product’s rating, reviews, and Amazon Prime status. It’s important to optimise your listings from an SEO perspective before you start promoting them using Amazon sponsored ads.
3. Leveraging User-Generated Content
User-generated content, also called UGC, involves content that the users themselves generate on Amazon. For example, when a visitor posts questions regarding a product, another user of that product or the seller might answer it. UGC helps boost the credibility of the product and therefore the ranking of your listings on Amazon. Nearly 95 % of customers are found to read reviews before purchasing a product. They trust other buyers and their reviews before making any purchase. Hence, Amazon aids the shoppers to share the following
- Star rating
- Written review
- Images
- Videos
Moreover, Amazon also provides a space for the users to interact with others users in the “Customer questions & answers” section. This enables them to know everything about the product to make an informed decision.
4. Video Marketing Strategy
Video marketing is the key to boosting sales and conversions as videos have better engagement rate. The customers gain a better understanding of your products and its features through videos.
It is highly recommended to use a professional camera or video production services for showcasing your product’s utility to your prospective buyers. While it’s okay to use a smartphone, quality and clarity can help a great deal. Your e-commerce business is more likely to get a high-quality video that illustrates your product’s value when a professional camera is used. On the other hand, if you want to film an unboxing video or create a how-to video, a smartphone can help you out.
One thing to keep in mind about your video marketing strategy is to clearly showcase the utility of the product in various ways and situations (depending upon product claims). Remember that the intention of the video is to further explain the product’s benefits to your potential customers.
5. Leveraging a Dedicated Website
Companies that are looking to upscale their business through the above-mentioned Amazon marketing strategies should consider creating and launching a dedicated website for their brand and products. Having a website for your brand will create a strong impression among your customers and increase your brand credibility. Amazon has a feature where it directs the customers to view the store and you can interlink your website here. Customers who are interested in exploring your products can explore your website easily through this feature.
Moreover, when selling your products both on your website and on Amazon, you leverage some of the profitable marketing strategies Amazon deploys like email marketing, user data analysis, and more.
Implementing these Amazon marketing strategies for your D2C business is highly recommended as it has a high digital footfall and will give your brand a great space to reach out to your target customers. To scale up further and go international with your e-commerce business, you can check out platforms like Vinculum. If you need more guidance for choosing the best tool for your e-commerce business, reach out to D2Scale.in.
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